Years before becoming Canada’s Prime Minister, Justin Trudeau recruited women into politics so he could stack his cabinet with them once elected
When then-newly-inaugurated Canadian Prime Minister Justin Trudeau was asked almost two years ago why having a gender-balanced cabinet was so important to him, he shrugged and said, “Because it’s 2015.”
At the time, he was introducing a cabinet he said “looks like Canada” that was split evenly between 15 men and 15 women.
But years before becoming Prime Minister and creating his ideal cabinet, Trudeau had to set a plan into action to get to this point.
“Before it could be 2015, it had to be 2014, 2013, 2012,” Trudeau said Tuesday at Fortune’s Most Powerful Women Summit.
During his talk, the PM detailed how, for years before getting elected, he actively recruited women into politics so that, down the road, he could recruit them to his cabinet.
Trudeau said his team sent mailers to his party’s mailing list as part of his “Ask Her To Run” campaign that asked questions like, “Do you know a woman who is strong and civically-minded and would be a great addition to politics?” and that suggested members encourage these women to run.
“Studies have shown that, when you ask a woman to run for politics, her first question to you is, ‘Really? Do you think I should …read more
Source:: Businessinsider – Finance