The most talked-about cycling brand has finally come to America, and it wants to disrupt the bicycle industry by selling some of the world’s best bikes directly online at a steep discount, but insiders say it faces fierce headwinds
The most talked-about cycling brand in the world right now is Canyon Bicycles, which opened for business in the US on August 15. The German company manufacturers high-end road, mountain, triathlon, and commuter bikes and sells in more than 100 countries. And though its origins date from 1984, Canyon is only now making its American debut.
Canyon says it differs from its rivals by offering technologically advanced performance bikes at comparatively low prices. And though price comparisons are not easy to make, because similar bikes are often specced differently, Canyon says its bikes sell for 20% to 30% less than comparable bikes from major rivals like Specialized, Trek, Cannondale, and Giant, but some observers suggest those figures are overstated.
Canyon sells only online, at canyon.com, direct to consumers. There is no bike shop or middleman. By comparison, if you want to buy a bike from Specialized, you must do it through a brick-and-mortar retailer. You can order a Trek online, but you still have to complete the transaction at a physical shop. Some lesser-known companies also sell bikes online directly, and there are successful third-party sellers, but Canyon is …read more
Source:: Businessinsider – Sports